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Mooie the Border Collie — home
Meet the star

About
Mooie.

A Sydney-based Border Collie with a calm nature, exceptional temperament and a natural gift for the camera. Three years on set and counting — and the treats keep coming.

3
Years on set
20+
Brand collabs
6+
Yrs marketing
Fact file On-set skills The duo
Portrait of Mooie, a black and white Border Collie
The fact file

The paw-file.

Everything a brand (or a curious human) might want to know about Mooie.

Breed
Border Collie
Age
3 years old
Gender
Male
Location
Sydney, Australia
Personality
Calm, attentive, expressive
Speciality
Lifestyle, wellness & pet products
Favourite food
Chicken 🍗
Dislikes
Vacuums & vegetables
Mooie on set during a photoshoot
✦ Sits on cue
On-set skills

Built for the camera.

Mooie takes direction like a pro and stays relaxed around crews, lights and new places — so your shoot runs on time and the shots look natural.

  • Highly responsive to direction — sits, stays, heels, recalls on cue
  • Confident in both studio and outdoor environments
  • Comfortable around new people and adapts well to different locations
  • Expressive features and alert posture — a natural performer
  • Well-groomed coat, always camera-ready
  • Ideal for pet, lifestyle, wellness and consumer brand campaigns
See pet modelling & UGC services
Grace with Mooie the Border Collie Dream team
The duo

Mooie & Grace

Behind every great dog is a dedicated human — usually holding a treat. Grace brings over 6 years of professional marketing experience to the table, ensuring that every piece of content isn't just cute, but strategically crafted to perform.

Together, they form a seamless creative team that understands both the art of capturing the perfect moment and the science of engaging an audience. Every shoot is treated like a campaign, every post like a paid ad.

  • Direction
    Concepts & scripts
  • Production
    Shot & edited in-house
  • Strategy
    6+ years in marketing
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What we create

What does Mooie do?

Mooie works as a dog model and UGC (user-generated content) creator for brands across Australia — commercial photoshoots, product photography and campaign imagery, plus short-form social video that Grace concepts, films and edits in-house. Mooie is best suited to pet, lifestyle and wellness brands, and to any product that's better shown with a happy, well-behaved dog in the frame.

Explore services Browse the portfolio
Join the adventure

Follow along on Instagram.

Behind-the-scenes clips, new shoots and plenty of head tilts — all at @mooiethebordercollie.

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